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Westfield’s AW11 style challenge: The heritage trend

5 Oct

Recently, I popped over to Westfield to do some hardcore retail therapy. No really, it was hard work not just a jolly! Let me explain. Their AW11 campaign is based on five key trends for this season: sequins, mod, heritage, faux fur and coats. I’ve got to admit, it can be a little daunting to go to Westfield with a specific item or trend in mind, the choice of stores is a little overwhelming and they all have their own trends going on. On the upside though, if you can’t find what you’re looking in Westfield then it probably doesn’t exist anywhere! To tie in with their offline campaign, they bought in four  bloggers including yours truly to take each trend and shop it til we drop! I had a choice of sequins or heritage, sequins was the obvious choice given that I’m a fashion magpie so I chose heritage to give myself a bit of a challenge. 

Elements of the heritage trend have been around for a few seasons now; think Hunter wellies, cable knits, riding boots, tartan and tweed. Tartan always features at Vivienne Westwood and iconic British fashion houses Daks, Burberry and Mulberry are the epitome of heritage. An entire heritage look can be a little much but it’s easy to give a nod to the look without going OTT, autumnal colours like mustard yellow, forest green, deep blues and rusty browns give a hint of heritage to an outfit, as well as faux fur and thick wool. You can also accessorise with a pretty brooch or plaid scarf with a knee length skirt and pussy-bow blouse. Easy peasy.

With about an hour and a half to go, I headed straight to Topshop which turned out to be heritage heaven. I wanted to go for a more subtle take on the trend and was in my element with burgundy wide leg trousers, chunky cable knit cardis, quilted coats and an abundance of heritage colours. 

This faux fur collared, oversized rust coloured boyfriend coat
is an unassuming piece which epitomises and it formed the basis of my outfit.
Everything I paired it with automatically looked heritage. I initially tried it
on with burgundy wide leg trousers but the colours were so similar it just didn’t
look right; the oversized jacket also didn’t work with the wide leg fit of the
trousers. I opted for a pair of blue tapered trousers, the jewel toned hue
worked well with the coat and they came with a camel coloured belt with equestrian-inspired
buckle details which lent itself well to the trend. 

Here’s a video of me shopping my trend! 

Westfield blogger style challenge

5 Apr

For the past week or so, Westfield London Shopping Centre have hosted a fabulous event: The Big Fashion Wardrobe. Featuring ‘fashion cupboards’  from the likes of Reiss, French Connection, River Island and Ted Baker as well as fashion shows, make overs and blogger workshops run by the lovely Jenny. They also had a little blogger style competition, which they asked yours truly to take part in.

The theme was summer so I went for a Moschino-esque lemon print dress from New Look with some coral Reiss shoes, H&M belt, Alexander Wang Angela bag and my usual mish mash of jewellery.

I’d love you all forever and buy you each a slice of yummy cake if you’d take 0.5 seconds of your day to click ‘like’ on my page on the Westfield site.

Thank you!

Special thanks to Ginger Group for their hair styling expertise, Zaida Jubera for the gorge make up and photographer James Wicks for being a sweetheart. 

Westfield car boot fair!

8 Sep
Since Westfield has opened, it’s pretty much changed the notion of shopping centres in Britain. The likes of Brent Cross and Lakeside look like ancient relics of yesteryear. It’s not just that it’s shiny new, it’s the architecture, the layout, the selection of stores and the food court. One of my colleagues hates shopping centres with a passion, but has an insane love for Westfield. She even has a song about it, I kid thee not! What I admire is that it’s run like a fashion business business rather than just a pile bricks and mortar, they have a lookbook online and regular events. 

Earlier in the week I found out that the latest event is a car boot fair, running from 21st-26th September! It’s extremely timely, quite a few bloggers have been having car boots and jumble sales recently – the most high profile being the one held by Susie Bubble and co a few weeks ago. The Westfield event is going to be a slightly more glamourous affair. The ‘sellers’ are stores such as Topshop, Oasis and House of Fraser and they’re not going to be flogging their wares from a clapped out Reliant Robin, they have shiny new Hyundais. I don’t want to whip you up into a frenzy, but according to the website there will be vintage Chanel, exclusive Wolfords, fashion shows, personal styling events and lots of deals to be had. Sounds exciting, will you be heading down?