Archive | Press Days RSS feed for this section

Clothing at Tesco F&F SS12 press day

22 Nov



Last week, I headed to the iconic OXO Tower for Clothing at Tesco‘s SS12 press day. After a brisk walk down a cold and dark South Bank, I stepped through the doors into a tropical summer setting. It was a lovely – and much needed – surprise, the bright lights and bold colours really brightened up my day. The vivid hues coupled with statement stripes, ditzy dots and fabulous florals made for a really eyecatching statement and a very strong collection – all at affordable prices. It’s the most fashion-forward collection I’ve seen from F&F and really proved that supermarket chic does exist. The collection has really raised the bar for affordable fashion, New Look et al should take note.


Deco Tribal – A new twist on tribal which encorporates deco styling, this is  a formal look with soft elements. Fashes of vivid green add interest to the collection along with monochrome prints. Chic shift silhouettes with a drop waist are key, as are sharp cropped jackets worn with slim-cut trousers, accessoried with bold jewels for a statement look. 





Modern graphic – This look is about vivid colour and graphic prints with sharp silhouettes – a soft shirt or shell top worn with fluid high waisted trousers or a graphic print jersey dress layered with a minimal trapeze coat or soft blazer. Complete the look with glossy totes, belts and wedges.




Great Gatsby – Inspired by the 20s and 30s, this is a romantic trend with frills, ruffles and lace. This look is all about softer dressing, with printed midi tea dresses worn with a coloured blazer, soft fluid trousers with a lightweight knit or a tiered skirt with a soft, romantic blouse. Blue and white porcelain inspired prints are on transparent chiffons with playful ruffles and fine lace detailing. 






Tribal – Inspired by colours from the earth and the dessert, Kenya and Morocco, as well as modern primitive and desert tribes. This look uses prints including snakeskin, leopard, textures, Aztec and geometrics. Finish the look with raffia accessories and bold jewellery. 




Forever 21 SS12 press day

6 Nov




Forever 21 has to be one of the UK’s best loved US exports; the fast fashion, low price point strategy makes it an instant strong contender to the likes of H&M. The store opening on Oxford Street causes hysteria and the fluorescent pink bags swinging from every other person swishing down London’s iconic shopping street are an ever present reminder of the popularity of the brand. It was interesting to have a sneak peek into their collection for spring/summer 2012, which was a riot of fun colours and sixties simplicity mixed with Japanese-inspired florals and Riviera-esque stripes.  


Lulu Guiness SS12 press day

25 Oct

Lulu Guinness is always a little breath of fresh air during the relentless, seemingly never ending press day schedule. I always walk into the venue a little late and a lot stressed but walk out refreshed with a smile on my face. It’s hard not to walk away from the Queen on Quirk feeling lighthearted, her super fun designs are so infectious. Lulu was inspired by holidays for her spring/summer 2012 collection; evident by the cool neutral colour palette, sunglass details, quirky prints and camera-inspired designs. I’ve fallen for the updated Doll Face bags, she is looking effortlessly chic in her sunnies! The lips clutches are still on my lust list too, the nude pastel shades look so fresh while the snakeskin version are just such a statement.

The autumn/winter 2011 and cruise collections are available to buy now on the Lulu Guinness site. 

Next Christmas press day 2011

20 Oct
Held at the cavernous Old Billingsgate Market, Next‘s Christmas 2011 press day was a bit of an extravaganza. Earlier in the afternoon, they had a star-studded fashion show with the likes of Jourdan Dunn and Geri Halliwell taking to the catwalk! By the time I arrived, everything had calmed down and I had plenty of time to peruse the collections. Daywear is bold, bright and cosy with lots of snuggly puffa jackets to keep you warm and ditsy prints to brighten up your wardrobe while eveningwear is heavily embellished with liberal smatterings of sequins and beading on gorgeous sheer fabrics and sumptuous jewel tones. The beaded flapper dresses were my favourites as well as the shoes. Those snakeskin heels have just a hint of Yves Saint Laurent about them, don’t they? 


The gorgeous homeware collections are also worth a mention, it’s beginning to look a lot like Christmas! I do love traditional red and green at Christmas but the icey blue, winter wonderland colours are so chic. 

The kids collections are adorable, aren’t they?! Really looking forward to dressing my neices up in the pretty party dresses. My nephew is a little too young to be sorting that dapper suit and bow tie combo but next year….!

A fairytale evening with Wild Swans

9 Oct

The lovely Dena organised a special, intimate blogger party at a very special London boutique. Named after the fairytale by Hans Christian Andersen, Wild Swans boutique is a magical land of beautiful Scandinavian design. The interior of the shop is stunning, brightly lit with white floors, walls and furniture, the perfect setting to house their Scandinavian fashion and homeware brands which include Day Birger et Mikkelson, Fnug, Hanne Bloch, Malou Sander and Malene Birger.


With only five bloggers in attendance, it was a lovely change from the huge mass-blogger events which I’m used to. The staff were so lovely and it was nice just hanging out with them! By hanging, I mean relying on their eye for style and being dressed up in their fine wares for an impromptu fashion show. I fell head over heels for these amazing leather trousers by Malou Sander, they were a gorgeous forest green colour and were leather at the front and spandex at the back which means they fit like an absolute dream. A true wardrobe staple, they looked great with sheer blouses and jumpers alike. It would be a crime against fashion for me not to buy these in the near future, right? Also worth a mention is the snuggly soft Doris coat by Jofama, which Susie bought last week. 

Huge thanks to the lovely guys at Wild Swans for such a lovely evening. 

TK Maxx AW11 press day

6 Oct

Every fashionista has her secrets, whether it’s being on a first
name basis with sales assistants at your favourite boutique or having the 411
on the latest sample sales. It’s a bit of hard work though, isn’t it? As much
as I love spending a ridiculous about of time in Selfridges, I don’t think
anyone there actually knows my name. Sample sales sound great in theory – I mean
who wouldn’t love an Erdem skirt for £100 – but you need sharp elbows and eyes
like a hawk to get anything decent. As much as I love a bargain, I need my
shopping to be a little calmer and more organised. That’s why my little
shopping secret is TK Maxx. I know the common misconception is that it’s old
season stock and stores look like a jumble sale but that couldn’t be further
from the truth. The majority of stock is current season while a small
percentage is past season and the shops are well laid out. Larger stores have a
Gold Label section, which features the likes of Stella, Versace and Marni with
up to 60% off.
The fashion focus of TK Maxx was very much evident at their
autumn/winter 2011 press day. The key trends you can expect in store include Country
Heritage, Seventies and Jewel Colours, showing that the buyers definitely have
their finger on the fashion pulse. The preview of their Christmas range really
blew me away. Think Moschino, Giambattista Valli and lots of faux fur. My top
tip is to check out the store on Charing Cross Road, it’s big, very boutique-y
and has an awesome Gold Label section. 

Check out the new TK Maxx advert:

The press day: 


Rare press day AW11

29 May

A couple of weeks ago, I popped over to Soho to have a preview of Rare‘s Autumn/Winter 2011 collection. Regular readers will know that I adore Rare for their comfy, easy to wear casuals as well as the head-turning dresses in the  Opulence range. The brand is really developing their signature: florals, prints, pleating and texture. I was glad to see the Autumn/Winter collection steers clear of depressing dark colours and injects some fun, colour and pretty, pretty prints to brighten up the darker months. Pleating, plaiting and embellishment are the pretty cherry on top of a beautifully girly cake. 
The collection


The details



Thanks to OPI and Lash Out lashes for the pampering and Think Publicity for being lovely, warm and welcoming as usual.