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Snow PR SS12 press day

16 Nov

I recently popped by Snow PR‘s showroom to get a closer look of their client’s SS12 collections. I was fortunate enough to see the collections at LFW but I always love seeing my favourite pieces close up and seeing the prints, details and embellishment; it’s almost like gaining a whole new perspective and appreciation for the collection. 



Own The Runway – Low priced label On The Runway didn’t show at LFW and is completely new to me. The shoe collection blew me away. The term on-trend really makes me cringe but that’s exactly what they are. With such an overwhelming choice, it was so hard to choose favourites. Glittery, animal print, platforms, chunky heels, lace ups; I want them all!

PPQ – This collection was one of the highlights of LFW. Although I adore the quirky PPQ crest print, I really liked the cute, pastel pieces in lightweight tweed and silk. 

Joanna Hynes – As exquisite up close as it was from a distance, a really strong debut collection. One to watch. 

Jena Theo – The duo who won Fashion Fringe back in 2009 count Hilary Alexander as a fan and it’s easy to see why. Their show is always one of my favourites during LFW and their pieces are as stunning in person as they are on models strutting down the catwalk. 

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LFW – PPQ SS12

18 Sep

The infamous PPQ. After ten years of showing at London Fashion Week, the crowds have gotten wise to the oversubscribed, crazy popular PPQ show – people started queuing over 40 minutes early to ensure entry into one of the hottest shows of the week. With a star-studded front row including Peaches Geldoff and my LFW favourite Pandemonia (a 6ft blow up celebrity), the air was buzzing with excitement and anticipation. A soft piano version of Golddigger by Kanye West played in the background, a sign that Percy and Amy are still enamoured and inspired by hiphop. 


The actual soundtrack to the show was much more upbeat, thumping 90s tunes were the perfect accompaniment to a collection which took them back to their roots. The first few looks were fairly pared back and grown up –  sensible, pretty dresses with shiny gold buttons, big lapels and pocket details. The pretty pastel colours met with a tougher, Western look, courtesy of their collaboration with Lee Jeans. The duo also collaborated with Bebaroque for some truly stand out tights, leggings and bodysuits featuring the brand new PPQ crest which also adored most of the pieces sent down the catwalk. The fun, crazy prints also made an appearance as did heavy embroidery, for me some of the pieces were a little too young and trashy but on the whole I really liked the collection and the collaborations. 


London Fashion Week – PPQ AW11

25 Feb
To me, London Fashion Week means supporting younger designers and emerging talents, that’s what makes LFW so special to me. But once in a while, it’s nice to go to one of the big ticket, impossible to get into shows. That’s why I was over the moon to attend the notorious PPQ show this season. I received amazing front row tickets courtesy of Glacéau vitaminwater who are the official soft drink supplier to London Fashion Week. Front row means mostly unobstructed pictures, so enjoy.  

Jaime Winstone, staying hydrated with Glacéau vitaminwater, official soft drink supplier to London Fashion Week

Me interviewing Amy and Percy of PPQ. 
I was also given five minutes with Amy and Percy, the designers behind PPQ! Huge thanks Vitaminwater. Here’s how the interview went:

Reena: Congratulations on another fantastic collection. What inspired you this season? 
PPQ: We were really inspired by history, in particular the Elizabethan and Jacobean eras. 
Reena: I absolutely loved the 90s hiphop soundtrack but it didn’t seem to be an obvious connection with the collection. Are you heavily inspired by music? 
PPQ: Yes, definitely. We loved the way it juxtaposed with the ladylike collection. 
Reena: Internationally, London is a bit of a wildcard with some editors skipping the first couple of days of LFW. What do you think of the London fashion scene? 
PPQ: London is a hub for young people who lead fashion. It’s the centre of street style, this is where it began. Everyone helps and supports you when you’re new and trying to progess. 
Reena: What do you see in the future for PPQ?
PPQ: We want to continue ranges and collaborations with other people and definitely want to open another store in London. 


Glacéau vitaminwater is the official soft drink supplier to London Fashion Week – keeping fashionistas hydrated all week long.