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Debenhams Edition pop-up shop

9 Feb

This evening the lovely folks at Debenhams invited me over to their new pop-up shop to have a special preview of the gorgeous space as well as the Preen and Jonathan Saunders diffusion lines and Jonathan Kelsey accessories line. The Edition ranges officially launch in Debenhams stores on Monday 14th February, but if you’re extra keen you can snap up designer pieces at highstreet prices tomorrow at the pop-up store located at 8 Newburgh St, just off Carnaby St. 

Jonathan Saunders collection

I think this may have been my favourite collection. Unlike a few diffusion lines that I’ve seen over the years, Jonathan has kept the same design aesthetic and signatures of his main line and translated it into a highstreet range without compromising his vision. My favourite pieces were grey jersey tops and maxi dresses covered in soft chiffon. The perfect collection for summer, light, floaty and effortless. There were also some sharply tailored pieces in white and beige. 

Preen collection

I loved the detailing in this collection: pleats, fringing, quilting, sheer fabric and exposes zips set against a colour palette of neutral shades to accentuate the design details. There are some real stand out pieces, both the buttersoft leather jacket and crisp trench coat are sure to be sell outs. 

Jonathan Kelsey

Best summed up by the man himself in a special quote just for me! “My first footwear designing role was for Jimmy Choo where I learned a lot about creating iconic shoes and developing my signature style, which this collection delivers, while offering something new and directional to you, the Debenhams customer”.