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Snow PR SS12 press day

16 Nov

I recently popped by Snow PR‘s showroom to get a closer look of their client’s SS12 collections. I was fortunate enough to see the collections at LFW but I always love seeing my favourite pieces close up and seeing the prints, details and embellishment; it’s almost like gaining a whole new perspective and appreciation for the collection. 



Own The Runway – Low priced label On The Runway didn’t show at LFW and is completely new to me. The shoe collection blew me away. The term on-trend really makes me cringe but that’s exactly what they are. With such an overwhelming choice, it was so hard to choose favourites. Glittery, animal print, platforms, chunky heels, lace ups; I want them all!

PPQ – This collection was one of the highlights of LFW. Although I adore the quirky PPQ crest print, I really liked the cute, pastel pieces in lightweight tweed and silk. 

Joanna Hynes – As exquisite up close as it was from a distance, a really strong debut collection. One to watch. 

Jena Theo – The duo who won Fashion Fringe back in 2009 count Hilary Alexander as a fan and it’s easy to see why. Their show is always one of my favourites during LFW and their pieces are as stunning in person as they are on models strutting down the catwalk. 

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LFW – Joanna Hynes SS12

24 Sep

I had no preconceptions going into the Joanna Hynes show, she wasn’t a designer I had heard of before. I think that was the best way to go into her super fun show. A colourful explosion of sequins, latex, leather and patent, it was definitely one of the brighter shows of London Fashion Week. With a myriad of influences, including sci-fi, disco, Hitchcock, Warhol, the collection could have gone horribly wrong but somehow Joanne combined all of these influences pretty successfully. The mood was quite eerie, with the Psycho soundtrack playing and robotic models, looking like the epitome of ladylike restraint. Oversize, a-line shapes and very slimline, bodycon silhouettes were Joanne’s canvas for her sequins and embroidery with slightly Warhol-esque designs . PVC was one of the key fabrics used, along with colourful leathers. I absolutely loved the colour blocking latex stockings though, a collaboration with Atuko Kudo. It wasn’t my favourite show of the season but there were some lovely pieces and I’m going to keep my eye on her future collections.