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Forever 21 SS12 press day

6 Nov




Forever 21 has to be one of the UK’s best loved US exports; the fast fashion, low price point strategy makes it an instant strong contender to the likes of H&M. The store opening on Oxford Street causes hysteria and the fluorescent pink bags swinging from every other person swishing down London’s iconic shopping street are an ever present reminder of the popularity of the brand. It was interesting to have a sneak peek into their collection for spring/summer 2012, which was a riot of fun colours and sixties simplicity mixed with Japanese-inspired florals and Riviera-esque stripes.  


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