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Emma Watson x Alberta Ferretti SS11

23 Mar
Last year, I posted about the news that actress/fashionista Emma Watson was going to build on her already impressive CV by designing a line with British brand Alberta Ferretti. No stranger to moonlighting as a designer, Emma has already designed for eco-brand People Tree, but I think her partnership with Alberta Ferretti is a completely different kettle of fish.

The range seems to have been delayed slightly as it was due to be out just after Christmas. The range is small but very pretty and basic but still on trend with prices ranging from $340 to $1010 and some of the proceeds going towards People Tree. The denim shorts, floaty blouses and dresses are in keeping with the huge 70s trend but they are pared down enough to be worn for the next couple of seasons. In that respect, I think it’s a very safe collection, not that that’s a bad thing. My favourite piece is the beautiful maxi, it just looks so nonchalant and effortless. What do you think of the range? 

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Emma Watson for Alberta Ferretti

16 Nov
Now that Emma Waston has put Harry Potter firmly behind her, she’s free to pursue her other interests. Fashion is definitely up there on her list of ‘things to do’. Unsurprising as she’s been the world’s fashion darling for a number of years now. She’s had a career that most models would kill for, with editorials for the likes of Harper’s Bazaar, Vogue Italia, Interview, Vanity Fair and Elle as well as the current issue of Vogue UK. Not to mention she’s been one of the faces of Burberry alongside established models Rosie Huntington-Whitely and Lily Donaldson since Autumn/Winter 2009, aged just 19. She’s set her sights slightly higher than being a (very well paid) clothes horse though. Before she worked with Burberry, she went on record as saying “I’m really not interested in doing it for my own ego. I’m not a designer. If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it”. 

This year saw the launch of her collection with fairtrade brand People Tree. She’s said that her aim was to highlight “humanitarian issues surrounding fast fashion”. She’s stepping up her fashion credentials even more with the announcement this week that she’s partnering with Alberta Ferretti. Details are pretty thin on the ground but the range is organic and it’s said to be a very classic line, with 60s icon Jane Birkin as their muse. The range is coming out just after Christmas so watch this space!