Archive | Campaign Trail RSS feed for this section

Lanvin autumn/winter 2011 campaign

30 Aug

If ever we needed a bit of cheering up, it’s today. Major post Bank Holiday blues over here. So thank God for Lanvin’s autumn/winter 2011 campaign which is just too cool for school. The images surfaced a few weeks ago and feature Karen Elson and Raquel Zimmermann making some serious shapes while being photographed by Steven Meisel. It instantly stood out as a really fun, vibrant campaign with a bit of a story behind it, rather than the blank stares and highly styled looks of most fashion houses. The video takes the fun and cranks it up a notch or four, the perfect remedy to the back to work blues. I am so learning the dance in time for FNO! 

Zara autumn/winter 2011 campaign

15 Aug

Stella Tennant was the perfect choice to front Zara’s mainline collection – dark, androgynous, beautiful and classic. I much prefer the Hailey Clauson modelled TRF range though, that may be the part of me that refuses to grow up and wear proper, sophisticated clothing though! The fun, bright collection is much more playful and eyecatching. The green woolen coat is an absolute winter wardrobe must! Which collection do you prefer? 

McQueen autumn/winter 2011 campaign

2 Aug

I’ll start this blogpost with four words: campaign of the season. The campaign, featuring Raquel Zimmerman shot by David Sims,  is absolutely breathtaking. The ice queen collection looks stunning against a rugged., mysterious otherworldly backdrop. With a slightly alien feel, it balances the delicate fragility Sarah Burton has bought to McQueen with the dramatic beauty that is associated with the label. Or should I say savage beauty, the image made me immediately think of one of the press shots of the Savage Beauty exhibition. What do you think, can you see the similarities? 

Savage beauty. 

The campaign. 

Bottega Veneta autumn/winter 2011 campaign

1 Aug
This morning, I found myself transported to Bottega Veneta’s magical, rich and opulent world, full of vibrant colour and soft texture. Or…their website. I wanted to check out the autumn/winter 2011 campaign but ended up looking through the archives and Tomas Maier’s favourite pieces. Like Balenciaga’s new website, Bottega Veneta have invested heavily into the content and media used on the site, building something really interactive. As well as the campaigns, they have news about special projects, the perfume launch, campaign videos, collection videos, collection galleries and anything else someone who has an affinity with the brand would want to see and interact with.

Anywhoo, onto the reason I went onto the site in the first place: the campaign. Shot by Robert Polidori and featuring Isabeli Fontana, the campaign is stunning. So rich in colour and texture I just want to reach out and stroke it. 

I couldn’t resist posting some images from past campaigns, they are equally stunning and timeless. 

Autumn/winter 2010 shot by Roberto Longo. 

Autumn/winter 2009 shot by Steven Meisel.

Autumn/winter 2008 shot by Nick Knight. 

Spring/summer 2006 shot by Stephen Shore. 

Givenchy autumn/winter 2011 campaign

19 Jul

How ferocious is Givenchy’s Autumn/Winter 2011 campaign? Sensual and seductive, the campaign was shot by Mer Alas and Marcus Piggott and featured a sterling cast – Naomi Campbell, Natalia Vodianova, Kristen McMenamy and of course a Tisci’s favourite Mariacarla Boscono. The preview image is a singular Naomi shot but it looks so, so promising. Check out the accompanying video for some behind-the-scenes sneak peeks. 

The campaign trail: Gucci and Tom Ford AW11

18 Jul

The Gucci and Tom Ford campaigns for autumn/winter 2011 are both colour saturated visual feasts shot by Mert Alas and Marcus Piggott. The Gucci campaign features Abbey Lee Kershaw, Joan Smalls, Sigrid Agren and Emily Baker. 

I think the Tom Ford campaign may be my favourite out of the two. His campaign features Victoria’s Secret model Candice Swanepoel. 

The campaign trail: Marc by Marc Jacobs, Miu Miu and Chanel AW11

4 Jul
Dakota’s little sister Elle Fanning is the new face of Marc by Marc Jacobs and I adore the first preview of the shoot with Juergen Teller. The image is gorgeous, Elle looks a little like Jessica Stam and the overall look of the image is lovely. I was fairly critical of Miu Miu’s decision to use Hailee Steinfeld as the face of their new campaign and although they’re similar ages, I think this campaign is more appropriate. Marc by Marc has much lower price points and has a much younger feel than Miu Miu. 

Here are images from Miu Miu’s campaign, featuring the young Hailee Steinfeld. As reported in an earlier post, the decision has been a little controversial. The final images show the 14-year old looking mature and older than her years. I’m not sure why but this campaign doesn’t sit well with me. Perhaps it’s the polished, elegant collection and structured handbags, it almost looks like Hailee is playing dress up. What do you think? 

I’ve already posted the teaser preview images for the Chanel Autumn/Winter 2011 campaign, featuring Freja Beha styled by Carine Roitfeld and shot by Karl Lagerfeld, and here are the first of the final images to be released. A very different direction for Chanel, though I think the teaser images show much more promise than these two images deliver. Eagerly awaiting the rest.