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TK Maxx AW11 press day

6 Oct

Every fashionista has her secrets, whether it’s being on a first
name basis with sales assistants at your favourite boutique or having the 411
on the latest sample sales. It’s a bit of hard work though, isn’t it? As much
as I love spending a ridiculous about of time in Selfridges, I don’t think
anyone there actually knows my name. Sample sales sound great in theory – I mean
who wouldn’t love an Erdem skirt for £100 – but you need sharp elbows and eyes
like a hawk to get anything decent. As much as I love a bargain, I need my
shopping to be a little calmer and more organised. That’s why my little
shopping secret is TK Maxx. I know the common misconception is that it’s old
season stock and stores look like a jumble sale but that couldn’t be further
from the truth. The majority of stock is current season while a small
percentage is past season and the shops are well laid out. Larger stores have a
Gold Label section, which features the likes of Stella, Versace and Marni with
up to 60% off.
The fashion focus of TK Maxx was very much evident at their
autumn/winter 2011 press day. The key trends you can expect in store include Country
Heritage, Seventies and Jewel Colours, showing that the buyers definitely have
their finger on the fashion pulse. The preview of their Christmas range really
blew me away. Think Moschino, Giambattista Valli and lots of faux fur. My top
tip is to check out the store on Charing Cross Road, it’s big, very boutique-y
and has an awesome Gold Label section. 

Check out the new TK Maxx advert:

The press day: 


Westfield’s AW11 style challenge: The heritage trend

5 Oct

Recently, I popped over to Westfield to do some hardcore retail therapy. No really, it was hard work not just a jolly! Let me explain. Their AW11 campaign is based on five key trends for this season: sequins, mod, heritage, faux fur and coats. I’ve got to admit, it can be a little daunting to go to Westfield with a specific item or trend in mind, the choice of stores is a little overwhelming and they all have their own trends going on. On the upside though, if you can’t find what you’re looking in Westfield then it probably doesn’t exist anywhere! To tie in with their offline campaign, they bought in four  bloggers including yours truly to take each trend and shop it til we drop! I had a choice of sequins or heritage, sequins was the obvious choice given that I’m a fashion magpie so I chose heritage to give myself a bit of a challenge. 

Elements of the heritage trend have been around for a few seasons now; think Hunter wellies, cable knits, riding boots, tartan and tweed. Tartan always features at Vivienne Westwood and iconic British fashion houses Daks, Burberry and Mulberry are the epitome of heritage. An entire heritage look can be a little much but it’s easy to give a nod to the look without going OTT, autumnal colours like mustard yellow, forest green, deep blues and rusty browns give a hint of heritage to an outfit, as well as faux fur and thick wool. You can also accessorise with a pretty brooch or plaid scarf with a knee length skirt and pussy-bow blouse. Easy peasy.

With about an hour and a half to go, I headed straight to Topshop which turned out to be heritage heaven. I wanted to go for a more subtle take on the trend and was in my element with burgundy wide leg trousers, chunky cable knit cardis, quilted coats and an abundance of heritage colours. 

This faux fur collared, oversized rust coloured boyfriend coat
is an unassuming piece which epitomises and it formed the basis of my outfit.
Everything I paired it with automatically looked heritage. I initially tried it
on with burgundy wide leg trousers but the colours were so similar it just didn’t
look right; the oversized jacket also didn’t work with the wide leg fit of the
trousers. I opted for a pair of blue tapered trousers, the jewel toned hue
worked well with the coat and they came with a camel coloured belt with equestrian-inspired
buckle details which lent itself well to the trend. 

Here’s a video of me shopping my trend! 

Review: Love Label belted mac from Very

7 Sep

There’s a reason why trench coats are so iconic: aside from the classic design, they’re versatile and absolutely perfect for the in-between seasons. At the moment, it’s a bit too nippy to go out without a nice piece of outerwear to keep you toasty but it’s not cold enough to warrant the big thick winter coats which seem to have prematurely invaded shops. I think you can go one of two ways with a trench; either very classic and masculine or modern and girly. I opted for the latter with a fitted, dipped hem belted mac from Love Label at Very. The little details gave it a bit of personality and caught my eye; it’s such a distinctive shape.

The a-line shape is very flattering and with the buttons done up and belt tied, it gave me a lovely hourglass shape, accentuated by the fluted dipped hem.  One of my pet hates with coats is that the sleeves are usually a little too short but the sleeves of the Love Label mac were perfect – no cold wrists for me! The collar is nice and high and the pockets were absolutely huge, easily accommodating my two phones, headphones and big bunch of keys.

One of my favourite details was the polkadot lining, just one of the little details which makes this a fun, girly coat. As the back is slightly longer than the front, you get a wee flash of polkadot from the front; it’s a clever little detail. I’ve had a couple of coats which have a lovely lining but sadly they hardly get seen/appreciated. I dressed it up with heels and a floral dress as I was at work, but I’ve worn it with flats and it’s still looked great. I think the shorter length at the front stops it from looking frumpy which can be the danger of wearing a trench coat with flats.

The mac costs £59 and is available from Very. I was really impressed with the quality of the buttons and fabric. I’ve been caught in a few showers while wearing it and thankfully the rain didn’t soak through the fabric like it did with my old ASOS trench. I absolutely adore this coat, it’s made the transition into Autumn a little less traumatic. In fact, I love it so much I’m adding the stone version to my wish list!   

Lanvin autumn/winter 2011 campaign

30 Aug

If ever we needed a bit of cheering up, it’s today. Major post Bank Holiday blues over here. So thank God for Lanvin’s autumn/winter 2011 campaign which is just too cool for school. The images surfaced a few weeks ago and feature Karen Elson and Raquel Zimmermann making some serious shapes while being photographed by Steven Meisel. It instantly stood out as a really fun, vibrant campaign with a bit of a story behind it, rather than the blank stares and highly styled looks of most fashion houses. The video takes the fun and cranks it up a notch or four, the perfect remedy to the back to work blues. I am so learning the dance in time for FNO! 

Zara autumn/winter 2011 campaign

15 Aug

Stella Tennant was the perfect choice to front Zara’s mainline collection – dark, androgynous, beautiful and classic. I much prefer the Hailey Clauson modelled TRF range though, that may be the part of me that refuses to grow up and wear proper, sophisticated clothing though! The fun, bright collection is much more playful and eyecatching. The green woolen coat is an absolute winter wardrobe must! Which collection do you prefer? 

McQueen autumn/winter 2011 campaign

2 Aug

I’ll start this blogpost with four words: campaign of the season. The campaign, featuring Raquel Zimmerman shot by David Sims,  is absolutely breathtaking. The ice queen collection looks stunning against a rugged., mysterious otherworldly backdrop. With a slightly alien feel, it balances the delicate fragility Sarah Burton has bought to McQueen with the dramatic beauty that is associated with the label. Or should I say savage beauty, the image made me immediately think of one of the press shots of the Savage Beauty exhibition. What do you think, can you see the similarities? 

Savage beauty. 

The campaign. 

Bottega Veneta autumn/winter 2011 campaign

1 Aug
This morning, I found myself transported to Bottega Veneta’s magical, rich and opulent world, full of vibrant colour and soft texture. Or…their website. I wanted to check out the autumn/winter 2011 campaign but ended up looking through the archives and Tomas Maier’s favourite pieces. Like Balenciaga’s new website, Bottega Veneta have invested heavily into the content and media used on the site, building something really interactive. As well as the campaigns, they have news about special projects, the perfume launch, campaign videos, collection videos, collection galleries and anything else someone who has an affinity with the brand would want to see and interact with.

Anywhoo, onto the reason I went onto the site in the first place: the campaign. Shot by Robert Polidori and featuring Isabeli Fontana, the campaign is stunning. So rich in colour and texture I just want to reach out and stroke it. 

I couldn’t resist posting some images from past campaigns, they are equally stunning and timeless. 

Autumn/winter 2010 shot by Roberto Longo. 

Autumn/winter 2009 shot by Steven Meisel.

Autumn/winter 2008 shot by Nick Knight. 

Spring/summer 2006 shot by Stephen Shore.