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LFW – Ada Zanditon SS12 film

18 Sep

A stand-out amongst the ethical designers, Ada’s geometric, sculptural collections show clear evidence of her previous work at Alexander McQueen and Gareth Pugh. Inspired by seahorses, Greek goddesses and Haiti Kanaval, the film of her collection, “Poseisus” depicts the namesake heroine as elegant and serene shot in monochrome with an urban backdrop. An otherworldly creature, she seems slightly at odds with her urban, London setting as she swirls and flutters in the breeze. As the music pulses, colour begins to seep into her world as the film builds into a crescendo of vivid colours and movement.